Founder & Principal, Further Strategies
Martha has been involved in transportation for nearly three decades. At PeopleForBikes, she championed protected bike lanes, helping cities to build them and adding them to the U.S. design toolkit. At the City of Boulder, she oversaw the launch of the local bike share system. Under her leadership, the America Bikes campaign helped create the federal Safe Routes to School program. She was recently deemed the “godmother of Complete Streets” for her role in launching the movement. Recently, she started a consulting firm to help agencies and organizations develop strategies to advance sustainable mobility and equitable access.