In this webinar, ITDP explores two zone-based approaches to reducing vehicles—zero emission areas and congestion pricing. Zero emission areas are a newly emerging urban planning tool that concentrates “pull” incentives, such as better public transit and people-first streets, to shift people out of cars. Congestion pricing uses a “push” incentive, mainly a peak-travel fee to reduce vehicles in key city areas at high-usage times. Both are zone-based approaches that can create significant impacts reducing vehicles, but are complicated to design, operate, and enforce, and require robust political will to implement.

Join us for the final webinar in our Taming Traffic series focused on reducing demand for vehicles by changing the incentives in certain zones. We will hear from ITDP presenters about the vision and multi-stakeholder process to establish zero emission areas in Los Angeles, and findings from a survey on willingness to pay for congestion pricing in Mumbai.



About the Speakers

Dana Yanocha Research Manager, ITDP Global

As the Senior Research Associate for ITDP Global, Dana work includes research and analysis of trends in sustainable transportation and development. She has led the development of key ITDP publications including the 2018 Bikeshare Planning Guide, and several policy briefs including Optimizing Dockless Bikeshare for Cities and Ride Fair: A Policy Framework for Managing Transportation Network Companies. Dana holds an MA in Sustainable Urban Development from DePaul University and a BA in International Politics from Penn State University.

Carolynn Johnson West Coast Program Manager, ITDP US

Carolynn is the West Coast Program Manager at ITDP leading engagement, research, capacity building and advocacy projects. She manages a variety of work focused in this region, widely-known for its sprawl and car-centric infrastructure, including designing policy measures and street interventions that reduce greenhouse gas emissions and air pollution by prioritizing zero-emission mobility. Carolynn holds a Master’s in Public Administration from Columbia University’s School of International and Public Affairs and a Bachelor’s in English from Carleton College.

Vaishali Singh Research Associate-Urban Planning and Design

Vaishali began working as a Research Associate for ITDP India Programme in 2018. Since joining ITDP, Vaishali has assisted in various urban development projects focusing on review of master plan and zonal plans, Transit-Oriented Development, Complete Streets and assessment of accessibility to public transport in various Indian cities. She holds a Master’s in urban planning from the School of Planning and Architecture, New Delhi and an undergraduate and Master’s degree in Geography from the Delhi University.


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