Pereira continues to be a leading example in Colombia and all of Latin America, for coordinating land use development and transport planning. Megabus, its bus rapid transit system and one of the key elements to this development strategy, was appropriately designed according to the local conditions and financial capacity, and carried 155,000 passengers per day as of the end of 2007. In the narrow streets of downtown Pereira, Megabus makes a clear statement of the importance of giving priority to bus users, rather than the users of private vehicles. It is also well coordinated with the improvement of pedestrian facilities in downtown, the redevelopment of the old marketplace area into large plazas, and redevelopment of the city center.
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